Victoria's Secret Bra Guide

Victoria’s Secret wanted a bra guide that would set them apart and help them become the authority in the category, while helping women find their best fit. We worked with the clients and store associates to conduct in-depth research that would inform our approach. We designed an all-in-one destination accessible on the desktop and mobile sites that helps consumers discover their best bra fit, build a personalized bra boutique with their top styles, and understand the differences between the collections.